✨Universal Principles Of Typography

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.

We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.

Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.

Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.

Featured principles are as diverse as:  

• Characters & Glyphs

• Font v. Typeface

• Hierarchy

• Inclusivity

• OpenType

• Pairing type

• Rhythm

• Web fonts

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Sign of Office

Một hệ thống bảng hiệu thành công trong văn phòng có thể cải thiện hiệu quả công việc một cách hiệu quả. Ví dụ, biển báo chỗ ngồi của nhân viên có thể hữu ích

Universal Methods Of Design Expanded And Revised

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.

Loods Of Living

Loods 5 has been one of the largest home brands in the Netherlands for 25 years - this book celebrates the brands' 25th anniversary • An ideal gift book for interiors- and design-enthusiasts, with

Logo Design

A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized

Palette Mini 07: Monotone

Since it was first released, the original PALETTE series has been an instrumental source of color-themed references for designers around the world. 8 editions later, in keeping with the demands of today’s creative practitioners, PALETTE

Universal Principles Of Typography

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type. We communicate with text every single day, but what does it mean to really understand type—to use it with clear

100 Best Posters 22

Groundbreaking work in the fields of corporate design, advertising, and the graphic arts • Special Feature: the Neubad poster (Fons Hickmann in conversation with Erich Brechbühl) Every year, the 100 Beste Plakate e. V. association

Japan Typography Annual 2024

Outstanding typography introduced in bilingual Japanese and English text, this is a must-have book for anyone involved in design. This book features more than 400 works carefully selected by 14 judges from the Japan Typography

150 Restaurants You Need To Visit Before You Die (2024 Updated Ed)

A selection of the 150 loveliest international restaurants, that each have a unique story to tell • An exclusive selection made by popular food blogger Amélie Vincent • Updated edition of the popular restaurant guide,

Universal Principles Of Design,Completely Updated And Expanded

Universal Principles of Design, Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and

Japan Typography Annual 2023

Featuring over 400 examples of Japan’s world-renowned typography and design in this bilingual edition! This Japanese-English bilingual edition introduces more than 400 works selected by a 13-judge panel from the Japan Typography Association. With entries

All-American Ads Of The 50S

Từ “Máy giặt tự động tốt nhất thế giới” đến chiếc Cadillac “Mang đến cho một người đàn ông một diện mạo mới”, bạn sẽ tìm thấy vô số quảng cáo đầy màu sắc về

Palette 08: Iridescent: Holographics In

We all experience a sense of wonder examining the swirl and sheen of mother of pearl or gazing at the chromatic luster on an oil or gasoline spill. These natural visual effects create tremendous color

Logos That Last

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. *Winner of the 2023 American Graphic Design Award for Book Design from

Trang đầu Trang cuối