✨The Context Marketing Revolution

The Context Marketing Revolution

In a world of limitless media noise, how can businesses break through to customers? Context.

We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.

In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be:

• Available: Helping people achieve the value they seek in the moment

• Permissioned: Giving people what they've asked for, on their terms

• Personal: Going beyond how personal it is to how personally you can deliver it

• Authentic: Combining voice, empathy, and brand congruence simultaneously

• Purposeful: Creating a deeper connection to the brand, beyond the product

Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing.

The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

The Challenger Sale

THÔNG TIN SÁCH Loại bìa: Bìa mềm Số trang: 240 Kích thước: 154 x 234 x 20 (mm) THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to

The Context Marketing Revolution

The Context Marketing Revolution In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history,

Woo, Wow, And Win

Woo, Wow, And Win In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to

This is Marketing

THÔNG TIN SÁCH Loại bìa: Bìa mềm Số trang: 288 Kích thước: 154 x 231 x 23 (mm)

Fit to Compete

Fit to Compete Is Silence Killing Your Strategy? In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak

Sách ngoại văn: Davos Man

Davos Man A San Francisco Chronicle Bestseller - An NPR Best Book of the Year The New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the world—brazenly accelerated during the pandemic—has

This Is Marketing: You Can't Be Seen Until You Learn To See

This Is Marketing: You Can't Be Seen Until You Learn To See #1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and

Trang đầu Trang cuối