✨Crossing the Chasm
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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DO LUNCH OR BE LUNCH Here is a refreshing antidote to the change manifestos and reinvention tracts that currently crowd the business bookshelves. Do Lunch or Be Lunch is a provocative argument for predictability as the most powerful of management tools. People
How To Get To The Top How To Get To The Top Do you want to get to the top? Do you want to know how to rise above the crowd and become a leader in your field? In How to
SuperFreakonomics SuperFreakonomics Freakonomics lived on the New York Times bestseller list for an astonishing two years. Now authors Steven D. Levitt and Stephen J. Dubner return with more iconoclastic insights and observations in SuperFreakonomics—the long awaited
The 17 Indisputable Laws of Teamwork: Embrace Them and Empower Your Team Building and maintaining a successful team is no simple task. Even people who have taken their teams to the highest level in their field have difficulty recreating what accounted for their successes. Is it a
The 80/20 Principle: The Secret to Success by Achieving More with Less How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle--the well-known, unpublicized secret that 80 percent of all our results in business and in life stem
HBR's 10 Must Reads 2020: The Definitive Management Ideas Of The Year From Harvard Business Review HBR's 10 Must Reads 2020: The Definitive Management Ideas Of The Year From Harvard Business Review A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from
One Click: Jeff Bezos And The Rise Of Amazon.Com One Click: Jeff Bezos And The Rise Of Amazon.Com An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping
HBR 's 10 Must Reads: On AI , Analytics and the New Machine Age (with bonus article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann) Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready? If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We've combed through
Kotler On Marketing Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he
Sách Ngoại Văn - One Up On Wall Street - How To Use What You Already Know To Make Money In The Market MÔ TẢ SẢN PHẨM : One Up On Wall Street: How To Use What You Already Know To Make Money In The Market More than one million copies have been sold of this seminal book
Competing Against Luck: The Story of Innovation and Customer Choice The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want
Mistakes I Made at Work: 25 Influential Women Reflect on What They Got Out of Getting It Wrong Named by Fast Company as a "Top 10 Book You Need to Read This Year" In Mistakes I Made at Work, a Publishers Weekly Top 10 Business Book for Spring 2014, Jessica Bacal interviews twenty-five
Whatever You Think, Think the Opposite From Publishers Weekly Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of
Misbehaving : The Making Of Behavioural Economics (Paperback) Misbehaving: The Making Of Behavioural Economics From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational
The Visual MBA THÔNG TIN SÁCH Loại bìa: Bìa mềm Số trang: 208 Kích thước: 155 x 233 x 14 (mm) Learn an entire two-year MBA programme in a few short hours with this quick and easy-to-read illustrated
Bad Blood: Secrets And Lies In A Silicon Valley Startup Bad Blood: Secrets And Lies In A Silicon Valley Startup The Financial Times & McKinsey Business Book of the Year A New York Times Notable Book A Washington Post Notable Book One of the Best Books of the Year: NPR, San Francisco
101 Tình Huống Nhân Sự Nan Giải Sách - 101 Tình Huống Nhân Sự Nan Giải (Tái Bản 2020) Tác giả Paul Falcone Dịch Giả Nguyễn Đình Viễn dịch, Nhóm VNHR hiệu đính NXB NXB Lao Động Xã Hội Kích thước 16x24
Sách tiếng Anh - Usborne Business for Beginners Dive into the world of business with this lively introduction, whether you want to be an entrepreneur or a smarter consumer. With bright, infographic pictures, it describes how to start your own business, manage your
The 48 Laws Of Power Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this
MAKE TIME (MR EXP) From the New York Times bestselling authors of Sprint, a simple 4-step system for improving focus, finding greater joy in your work, and getting more out of every day. Nobody ever looked at an empty
Find Your Why Start With Why has led millions of readers to rethink everything they do - in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off.
Investing 101: From Stocks and Bonds to ETFs and IPOs, an Essential Primer on Building a Profitable Portfolio (Adams 101) Hardcover – January 1, 2016 by Michele Cagan CPA (Author) Too often, textbooks turn the noteworthy details of investing into tedious discourse that would put even Warren Buffett to sleep. Investing 101 cuts out the boring explanations, and instead provides a hands-on lesson that keeps
Trump: The Art Of The Deal Trump: The Art Of The Deal President Donald J. Trump lays out his professional and personal worldview in this classic work - a firsthand account of the rise of America’s foremost deal-maker. “I like thinking
The 25 Most Common Sales Mistakes And How to Avoid Them In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It's not just what you do--it's what you don't do: Don't sell against
The 7 Wonders That Will Change Your Life Paperback Radio and television host Glenn Beck has experienced the rollercoaster of life like few others. From the suicide of his mother when he was just thirteen, to his eventual alcoholism, depression, divorce, unemployment, and health
Trump: Think Like a Billionaire: Everything You Need to Know About Success, Real Estate, and Life It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new
The Ethical Leader Ethical behaviour by businesses, or their staff, is often seen as the corporate and social responsibility icing on an organizational cake - something that is nice to do but never really essential. But by turning
Freakonomics – Penguin Books Ltd (UK) Quy cách: Bìa mềm Ngôn ngữ: tiếng Anh #### Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These
Warren Buffett Management Secrets Warren Buffett Management Secrets The book is divided into several sections covering Warren Buffett's personal business management. Managing one's life - focuses on Buffett's insistence on a good education, picking one's heroes early in life,
The Everything Guide to Investing in Cryptocurrency: From Bitcoin to Ripple, the Safe and Secure Way to Buy, Trade, and Mine Digital Currencies Cryptocurrency--a digital asset that uses cryptography to secure all of its transactions, making it nearly impossible to counterfeit--is moving into the mainstream, receiving coverage from major financial websites such as Forbes and Bloomberg, as well
Way Of The Wolf: Straight Line Selling: Master The Art Of Persuasion, Influence, And Success Way Of The Wolf: Straight Line Selling: Master The Art Of Persuasion, Influence, And Success Jordan Belfort - immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street - reveals the step-by-step
Superbosses: How Exceptional Leaders Master the Flow of Talent 'Superbosses shows the incredible impact that great managers can have, both on their employees and on entire industries. Finkelstein has written a true leadership guide for the Networked Age' Reid Hoffman, cofounder and chairman, LinkedIn;
Lean In: Women, Work, and the Will to Lead Lean In: Women, Work, and the Will to Lead Thirty years after women became 50 percent of the college graduates in the United States, men still hold the vast majority of leadership positions in government
When Buyers Say NO When Buyers Say NO This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt
The Art of War (Harper Perennial Modern Classics) The Art of War (Harper Perennial Modern Classics) Sun-tzu's The Art of War is the classic work on strategic thinking. Throughout recorded history, Sun-tzu's wisdom, rules, and philosophy have been eagerly embraced by warriors, leaders, and gentle
The Leader Who Had No Title: A Modern Fable On Real Success In Business And In Life For more than fifteen years, Robin Sharma has been quietly sharing with Fortune 500 companies and many of the super-rich a success formula that has made him one of the most sought-after leadership advisers in
The Richest Man In Babylon Beloved by millions, George S. Clason's classic business book reveals the financial principles that hold the key to personal wealth. THE SUCCESS SECRETS OF THE ANCIENTS - AN ASSURED ROAD TO HAPPINESS AND PROSPERITY Countless
Winning with People Discove the People Priciples that Work for You Every Time Relationships are at the heart of every positive human experience. Maxwell, a master communicator and relational expert, makes learning about relationships accessible to everyone. The most sophisticated leaders and salespeople will pick up on skills
You, Inc.: The Art of Selling Yourself You, Inc.: The Art of Selling Yourself In YOU, INC. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his
Elon Musk: How The Billionaire CEO Of Spacex And Tesla Is Shaping Our Future Elon Musk: How The Billionaire CEO Of Spacex And Tesla Is Shaping Our Future In Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, veteran technology journalist Ashlee Vance provides the first inside
The Startup Way With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of
Compassion Inc.: Unleashing the Power of Empathy in Life and Business Be inspired to transform your business to change the world. Do you ever wonder how successful businesses can be used as a force for good? Do you sometimes feel conflicted by the principles of capitalism?
Creativity, Inc. : Overcoming the Unseen Forces That Stand in the Way of True Inspiration As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers
Leadership BS : Fixing Workplaces and Careers One Truth at a Time Finalist for the 2015 Financial Times and McKinsey Business Book of the Year Best business book of the week from I The author of Power, Stanford business school professor, and a leading management thinker offers
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales The Ultimate Sales Letter: Attract New Customers. Boost Your Sales In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in
Management 101: From Hiring and Firing to Imparting New Skills, an Essential Guide to Management Strategies (Adams 101) Hardcover – December 2, 2016 by Stephen Soundering (Author) A crash course in managing productive, successful, and happy employees!Effective employee management is imperative to a business' success, but all too often management books turn the important details of best practices into tedious reading that
What You Do Is Who You Are: How To Create Your Business Culture (Hardback) What You Do Is Who You Are: How To Create Your Business Culture Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational
In This Together: How Successful Women Support Each Other in Work and Life Women worldwide are breaking their silence—coming forward against the men that have oppressed and abused them in the #MeToo movement. It’s an exciting, liberating moment time of female empowerment—but now we have to relearn how
Master Your Time, Master Your Life: The Breakthrough System To Get More Results, Faster, In Every Area Of Your Life Master Your Time, Master Your Life: The Breakthrough System To Get More Results, Faster, In Every Area Of Your Life "Time is money," as the saying goes, but most of us never feel we have
Measure What Matters INSTANT NEW YORK TIMES BESTSELLER 'I'd recommend John's book for anyone interested in becoming a better manager', Bill Gates 'Management What Matters is a must read for anyone motivated to improve their organization' - Former
The Economic Naturalist: Why Economics Explains Almost Everything Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but
The Black Swan: The Impact Of The Highly Improbable The phenomenal international bestseller that shows us how to stop trying to predict everything - and take advantage of uncertainty What have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and
Rationality: What It Is, Why It Seems Scarce, Why It Matters Rationality: What It Is, Why It Seems Scarce, Why It Matters (Random House Large Print) NEW YORK TIMES BESTSELLER “In our uncertain age, which can so often feel so dark and disturbing, Steven Pinker has
Sách tiếng Anh - Winning: The Ultimate Business How-To Book The ultimate business how-to book by the icon of American business and one of the world's most revered and respected leaders, Jack Welch, former CEO of General Electric. Jack Welch knows how to win. During
Never Split The Difference: Negotiating As If Your Life Depended On It Never Split The Difference: Negotiating As If Your Life Depended On It 'A master of persuasion.' Forbes 'This book blew my mind.' Adam Grant, bestselling author of Originals A former FBI hostage negotiator offers a
Never Eat Alone Cuốn sách kinh điển bán chạy nhất về sức mạnh của các mối quan hệ, được cập nhật với lời khuyên chuyên sâu để tạo kết nối trong thế giới kỹ thuật số. Bạn muốn
My Warren Buffett Bible - Hardcover My Warren Buffett Bible The 'Sage of Omaha', Warren Buffett, is well-known for his simple but invaluable principles regarding investing and finances, and countless businessmen and people looking to be smarter with their money have
The Way We're Working Isn't Working Through his years of intensive work consulting to companies including Procter & Gamble, Sony, Toyota, Microsoft, Ford and Ernst & Young, with his firm The Energy Project, Schwartz has developed a powerful program for changing
Economics: What Makes Ego Our Greatest Asset (or Most Expensive Liability) In this original, eye-opening work, authors David Marcum and Steven Smith argue that the upside of ego is as powerful as the downside and answer questions about ego that have been a mystery to most
👁️ 18 | ⌚2025-09-09 13:34:11.600
VNĐ: 609,300
Mua hàng tại Shopee giảm thêm 30%
VNĐ: 609,300
Mua hàng tại Shopee giảm thêm 30%
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new
Lộ Trình Chuyển Đổi Số Doanh Nghiệp (Bìa Cứng) Tái thiết TỔ CHỨC nhằm thích ứng với những BIẾN ĐỘNG không ngừng Ngày nay, mọi doanh nghiệp đều nói về chuyển đổi số. Sự tăng tốc của những công nghệ mới có nghĩa là
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Boy: Tales of Childhood Quy cách: Bìa mềm Ngôn ngữ: tiếng Anh #### We all have our moments of brilliance and glory, and this was mine. This beautiful edition of Boy, part of The Roald Dahl Classic Collection, features
Cơ Hội Thứ Hai Cho Tiền Bạc Và Cuộc Đời Của Bạn Và Cho Thế Giới Chúng Ta ĐỊNH NGHĨA VỀ SỰ ĐIÊN RỒ: “Điên rồ là cứ làm đi làm lại những điều tương tự và trông chờ kết quả khác biệt”. – Albert Einstein Hầu hết chúng ta đều nhận ra
Nhịn Khô _THA Nhịn Khô Cuốn sách Nhịn Khô của bác sĩ Sergei Filonov là cẩm nang hướng dẫn toàn diện về phương pháp nhịn khô, làm rõ tất cả các điểm mấu chốt giúp bạn đạt kết
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Thực Hành Đệm Piano - Chủ Đề: Ca Khúc Thiếu Nhi (Phần 1) Thực Hành Đệm Piano - Chủ Đề: Ca Khúc Thiếu Nhi (Phần 1) Bộ sách dành cho 2 nhóm đối tượng: Học sinh Tiểu học và Trung học cơ sở đang học piano và Người
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Sách - Bộ đề thi tuyển sinh vào lớp 10 trường chuyên và trường chất lượng cao môn Toán Đáp ứng mong mỏi của các em học sinh, của quý thầy cô, chúng tôi biên soạn cuốn sách “Bộ đề thi tuyển sinh vào lớp 10 Trường chuyên và Trường chất lượng cao môn
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English With Muzzy Level 2 Activity Book Muzzy là bộ danh sách gồm 6 cấp độ được dành cho các học sinh cấp tiểu học. Muzzy đã được công nhận là khóa học ngôn ngữ tốt nhất cho trẻ em và nó
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new
Tái thiết TỔ CHỨC nhằm thích ứng với những BIẾN ĐỘNG không ngừng Ngày nay, mọi doanh nghiệp đều nói về chuyển đổi số. Sự tăng tốc của những công nghệ mới có nghĩa là
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